In a move that has ignited widespread debate, MultiChoice, the parent company of DStv and GOtv, has announced yet another increase in subscription prices for its Nigerian customers. Effective from March 1, 2025, this marks the second hike in less than a year, following the previous adjustment in May 2024.
MultiChoice has justified the increase, citing rising operational costs and Nigeria’s economic challenges. However, subscribers are not convinced, and many have taken to social media to express their frustrations.
Reactions from Netizens
One X user, Gene Greyon X, highlighted the irony in public reactions to price hikes:
“DStv prices rise by 331% over 8 years and Nigeria freaks out. Rice rises by 2500%, and we are mute. Maybe we eat Burnley vs Newcastle with stew or something.”
Another user, Yagazie, defended MultiChoice’s decision, saying:
“The prices of goods have increased in the country. Of course, they will have to increase theirs. DStv has done the same. The companies and their employees are also affected the way you and I have been affected by the hike in goods and services. Blame the government.“
A user named CHYBS drew comparisons to other rising costs in the country:
“As CBN has increased ATM fees to N100, POS operators will increase their fees too. We will adjust!“
Meanwhile, Syd brought Netflix into the conversation:
“How many times is Netflix gonna increase prices? They better put out some incredible shows this year.“
Impact of the Price Hike
The backlash comes amid growing concerns over the rising cost of living in Nigeria. Inflation, currency devaluation, and subsidy removals have all contributed to economic hardship. MultiChoice, like many other businesses, argues that it has no choice but to adjust prices to keep up with expenses.
However, the frequent hikes are pushing consumers toward alternative entertainment options. Reports indicate that MultiChoice has lost 243,000 subscribers in Nigeria over a six-month period, reflecting the strain these price increases are placing on households.
With frustration growing, some are calling for government intervention to regulate the pay-TV industry and create more competitive pricing. For now, Nigerians must decide whether to stick with DStv or seek more affordable ways to enjoy their favorite content.
What do you think about this latest price increase? Will you continue using DStv, or is it time to explore other options? Let us know in the comments!
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